Google Ads Management

Client Goals & Discovery

  • Let’s strategize growth! A quick consultation will pinpoint your target customers, refine your offerings, and define success metrics (traffic, leads, etc.).

  • Budget Discussion: Understand your advertising budget limits and set realistic expectations for what can be achieved.

  • Existing Account Review (if applicable): Analyze past campaigns to spot strengths and weaknesses.
Client Goals & Discovery

Research & Strategy

  • Keyword Research: Identify the terms and phrases your ideal customers are actively searching for.

  • Competitor Analysis: See what your competitors are bidding on, and how they position their ads.

  • Campaign Structure: Design a logical structure for your ad groups, keeping things tightly themed for maximum relevance.

Ad Creation & Launch

  • Compelling Ad Copy: Craft attention-grabbing headlines, descriptions, and calls to action that align with search intent.

  • Landing Page Optimization: Ensure where your ads take people is relevant to their search and ready to convert visitors into customers.

  • Settings & Targeting: Choose locations, device types, and smart bidding strategies based on your goals.

Optimization & Reporting

  • Monitoring Performance: Regularly track key metrics like cost-per-click, conversion rates, and overall return on investment (ROI).
  • Data-Driven Adjustments: Optimize campaigns based on performance – fine-tuning bids, testing ad variations, and pausing underperforming keywords.
  • Clear Reports: Provide easy-to-understand reports that give insights into what’s working and what needs improvement.

Proactive Management

  • Proactive Management: We don’t just launch your ads and forget about them. We continuously monitor and adjust to maximize your advertising spend.
  • Transparency & Communication: We keep you informed and involved at every step, so you always know how your investment is performing.