The Process
Baymarketing understands that SEO success lies in a strategic, data-driven approach. We start by thoroughly analyzing your website and your target market to uncover areas for improvement. Then, we craft a tailored plan that combines technical fixes, high-quality content creation, and smart outreach tactics. Our focus is always on delivering measurable results that boost your online visibility and drive more leads to your business.
Initial Discovery
- Client Consultation: A phone call or in-depth questionnaire to understand the client’s business, current website, target audience, and specific goals.
- Competitor Analysis: Identify top-ranking competitors in their industry.
Website Audit & Analysis
- Technical SEO Audit: Check for issues like slow loading speed, broken links, or missing meta tags that harm search engine rankings.
- Content Assessment: Evaluate existing content quality, relevance to target keywords, and potential gaps.
- Keyword Research: Identify the most profitable keywords and phrases their ideal customers are searching for.
Strategy Development
- SEO Roadmap: Create a clear, prioritized plan outlining:
- Content creation strategy (blog posts, landing pages, articles, etc.).
- Link building or backlink outreach tactics if needed.
Implementation
- On-Page Optimization: Address technical issues found in the audit, and optimize existing content with target keywords.
- Content Creation: Develop new content as outlined in the strategy, ensuring it’s SEO-friendly and engaging for the target audience.
- Outreach (Optional): If link building is part of the plan, reach out to relevant websites for potential backlink opportunities.
Monitoring & Reporting
- Tracking Setup: Establish key metrics to be monitored (website traffic, keyword rankings, conversions, etc.).
- Regular Reports: Provide the client with clear, insightful reports on progress, explaining trends and actionable recommendations.
