What’s a reasonable hourly/project rate for a Google Ads expert?



  • Expertise Comes at a Cost: Expect to pay more for specialists with proven track records. Rates can range from $75-$200+ per hour for truly experienced experts.
  • Project-Based Option: Project-based fees are common (often upwards of $2,000), and offer a fixed cost. This is a good option if you have clearly defined objectives.
  • Value vs. “Cheap”: A less experienced freelancer may charge less per hour, but they might take longer to get results or even make costly mistakes. Choose the investment level that aligns with your budget and risk tolerance.